Pink, red, and beige tones dominated the beauty industry palette until the mid-1990s. In 1995, Sandy Lerner, a co-founder of Cisco Systems, and Pat Holmes were at Lerner’s mansion outside London when Holmes mixed raspberry and black to form a new colour, which they named Urban Decay. A revolutionary idea was born. Launched in January 1996, their new brand offered a line of ten lipsticks and 12 nail polishes. The colour palette was inspired by the urban landscape, with names such as Roach, Smog, Rust, Oil Slick, and Acid Rain.
Today, Urban Decay is a thriving global brand. Their collaborations with young and legendary artists feature within their strikingly unique and colourful campaigns across their nationwide boutiques and concessions.
Echo are proud to support the Urban Decay brand with nationwide in store graphics, window campaigns and promotional site activity.
