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TAKING SKINCARE TO LONDON

Ulé

“The bikes looked amazing –

thanks for your help and support

on this project!”

— Ulé Beauty

Challenge
Ulé Beauty wanted to create a highly agile smart way to promote their Fraîche Cloud moisturising face cream to people across London in late summer, while also educating Londoners on the brand’s unique vertical farming methods and directing footfall to nearby Space NK stores for product purchases.

Idea
EchoX re-created Ulé’s unique vertical farm as a touring cargo bike showcase popping up in high traffic strategic locations, surprising and delighting with free samples, skincare education, cooling drinks and social media moments driving advocacy and product sales.

2 bikes across 4 locations
500+ exclusive give aways
Sales uplift at Space NK