Selfridges Oxford Street

Simihaze Beauty

Created by twin sisters Simi and Haze, Simihaze Beauty is a journey through dualities: AM and PM, form and function, minimal and maximal. Products that enhance, not cover, and textures as unique as you are. They believe that makeup should be fun and expressive, never restrictive.

Echo manufactured and installed this striking pop-up site for their London launch in Selfridges. The unitary echoed their unique sculptural packaging – inspired by Simi and Haze’s love of fine art.