Pat McGrath Labs

Arguably the world’s most influential and in-demand makeup artist, Dame Pat McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale.

Throughout her illustrious career, Pat McGrath has been recognised around the world with some of the most prestigious honours and accolades, including The CFDA – Council of Fashion Designers of America Founder’s Award – the first Makeup Artist in history selected for their highest honour; The British Fashion Council 2017 Award for Fashion Creator and Time Magazine’s 2019 100 Most Influential People, as a “Titan” of the fashion industry.

Each season, Pat McGrath conceptualises and creates the beauty looks for over 60 ready-to-wear and couture shows in Milan, Paris, London and New York for the world’s most prestigious luxury brands and designers: Prada, Miu Miu, Dior, Burberry, Givenchy, Gucci, Lanvin, Louis Vuitton, Versace, Maison Margiela, Yohji Yamamoto, Valentino, Bottega Veneta, Balenciaga, Calvin Klein, Loewe, and McQueen, to name a few. In addition to her many shows and hundreds of shoots around the world, including every cover of Italian Vogue for twenty years, McGrath is also Beauty Editor-at-Large for British Vogue since 2017.

Echo have been honoured to create stunning promotional sites, windows and counter collateral for Pat McGrath’s record-breaking tenure at Selfridges – becoming the largest selling beauty brand in their history.