Molton Brown truly place sustainability at the heart of every project. Aligning their ethical values with pillars of quality and innovation provides a wonderful opportunity for Echo to partner on authentically sustainable creative production.
Their Christmas 2021 campaign was no exception. Echo proudly supported on the creative development, production and implementation of a worldwide window, instore prop and print delivery. The focal point of this campaign was their Global Flagship window on London’s Regent Street – designed and produced by Echo entirely out of paper and card. The window featured the brand’s original boutique on a wintery South Molton Street, with 16 entirely unique and handmade houses finessed with Christmas props.
The window was entirely produced in house at Echo using renewable energy created on site, and once new year 2022 had struck the entire window simply crushed down into our paper and card recycling waste stream.
A wonderful example of authentic sustainable production married with strikingly beautiful design and execution.