Selfridges Oxford Street

Cannabis Sativa Seed Oil

A ground-breaking product for Kiehl’s, their Cannabis Sativa Seed Oil launched in the UK with a unique living window.

Echo were given a blank canvas – delivering a fresh, sustainable display embodying this most natural of products. Echo shaped a living window featuring over 400 individual plants allowed to thrive in what became a wonderful greenhouse of a window – kept hydrated with an irrigation system during the hottest week of the summer. The centre piece of the display was a giant factice built with hundreds of authentic individual Sativa Oil bottles – all illuminated to glow throughout the night on London’s busiest street.

The window was of course fully recyclable, and we are proud to say the plants live on across windowsills, balconies, gardens and allotments throughout South London! A truly sustainable project.