English Pear & Freesia lies at the heart of the Jo Malone London fragrance collection, and epitomises everything they do so well, and everything that sets them apart. Now even more popular than their twin icons of Lime, Basil & Mandarin and Pomegranate Noir, this perfume combines the sensuous freshness of just-ripe pears wrapped in a bouquet of bright, white freesias. And to celebrate a period in 2021 when we were all free again to move and congregate, the brand decided to delight its customers with an outdoor experience in London’s Covent Garden Plaza, showcasing the fragrance to shoppers and passers-by, and treating them all to a visual spectacle and a host of free samples and treats.
Echo collaborated with others to produce this all-weathers display, combining oversized fabrication pieces, giant florals, a real live garden and a rather charming ladybird, just itching to take off… the whole experience was a joy for all to behold!
