The Platinum Jubilee represented a once-in-a-lifetime occasion for us all, and for our industry it was no different. Brands all over London and the UK went out of their way to express a unique national feeling of pride and celebration. At their origin store on Sloane St, Jo Malone London made corgis their emblem of HM The Queen’s 70-year reign, appearing playfully from a spring pavement garden, awash with regal purple tones, and happily coinciding with the annual Chelsea Flower Show happening just down the road. As reward for the combined efforts of Echo House and everyone involved, the brand received the coveted Highly Commended award from the Chelsea In Bloom judges, and the corgis could not have been more chuffed, as you can see!
