Racing through seventy years of passion, glamour and design innovation, Ferrari Under the Skin triumphs with unique behind-the-scenes access to one of the most iconic car brands.
In an Italy ravaged by the Second World War, Enzo Ferrari and a small team decided to create the perfect racing machine. The Design Museum’s exhibition explored Ferrari’s powerful personality, the design and manufacturing process, the famous clientele and the future of the luxury car brand.
From the very first Ferrari to Michael Schumacher’s winning Formula One car and the newest hybrid model, the exhibition features rare editions and memorabilia displayed in public for the very first time. Discover the Ferrari experience through original hand-drawn sketches, sculpture-like models and engines, alongside films and interviews telling one of the great design stories of our time.
Echo supported the incredible team behind this iconic exhibition with artwork, print production and installation.