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CELEBRATING 20 YEARS OF AN ICON

Elemis London

“Hi guys, just want to give you some good news, smashed it! Thanks so much for your work on this.”

Elemis London

Challenge
How to celebrate the 20th anniversary of Elemis’ bestselling range Pro-Collagen and collaboration with Sephora, driving awareness engaging a new Gen Z and Millennial audience?

Idea
Create a playful pop-up experience located in London’s leading shopping malls driving brand advocacy through digital edutainment, skincare diagnostics, free facials and gamification with treats.

3 locations
4000+ impressions
Sales uplift in Sephora


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