Challenge
How to celebrate the 20th anniversary of Elemis’ bestselling range Pro-Collagen and collaboration with Sephora, driving awareness engaging a new Gen Z and Millennial audience?

Idea
Create a playful pop-up experience located in London’s leading shopping malls driving brand advocacy through digital edutainment, skincare diagnostics, free facials and gamification with treats.

3 locations
4000+ impressions
Sales uplift in Sephora