Challenge
How to re-engage consumers post lockdown with a ‘go to them’ beauty road show experience for the Charlotte Tilbury and Space NK 2021 collaboration.
Idea
Create a show stopping travelling glitz & glamour Pillow Talk Airstream nomadic Instaworthy pop-up inviting customers into the world of Charlotte Tilbury.
6 locations
570+ makeovers
50,000 stop & watch
6700 customer engagements