“Every day presents every one of us with the opportunity to create positive effects.”

Horst Rechelbacher, Aveda Founder

Founded by Horst Rechelbacher in 1978. Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India). Suddenly his vision for the company was born. Horst formulated the first product, a clove shampoo, in his kitchen sink.

Today, Aveda – Sanskrit for “all knowledge” – is a globally recognised luxury beauty brand, focusing on all natural ingredients.

Echo are privileged to support Aveda on their UK and Ireland promotional activities, including in store graphics, windows and bespoke displays. A key focus across the brand is utilising fully sustainable and non-virgin materials on all aspects of their activities. We also help recycle and repurpose their promotional collateral ensuring sustainability throughout their activities.