Created in 1916 by the baron Carlo Magnani from Parma as his own personal Colonia, Acqua di Parma today is a symbol of Italian sophistication, discreet luxury and craftsmanship that is inspired by its heritage and yet constantly evolving to always stay relevant and meaningful.

The brand specifically approached Echo due to our reputation for the finest quality (and sustainable) floral displays. We collaborated on a stunning window display balancing the indulgence of this iconic brand with a minimalist creative.